Join BCIC-New Ventures and NSIS on March 14th for a seminar on Building the Sales Department with Roy Leahy. The seminar will offer examples for agritech companies, but is relevant to companies of all sectors.

This seminar will cover marketing and sales strategy for start-up companies. Practical examples will be provided. Key topics covered will include:

- The Positioning Statement

- Target Marketing/Segmentation

- Buyer Types and Value Propositions

- Sales and Marketing Structure

- Sales Targets and Management