Join BCIC-New Ventures and NSIS on March 14th for a seminar on Marketing & Sales - From Start Up to Early Revenue Stages with Special Guest Roy Leahy. The seminar is relevant for innovators, entrepreneurs and businesses in all tech sectors including R&D, Manufacturing and Agritech.  

Practical examples will be provided. Key topics covered will include:

- The Positioning Statement

- Target Marketing/Segmentation

- Buyer Types and Value Propositions

- Sales and Marketing Structure

- Sales Targets and Management

- The Sales Funnel

- Forecasting

About Roy Leahy:

Roy is a hands-on Marketing and Sales resource who rose through the ranks to become the head of Marketing and Sales for the most successful Telecommunications manufacturer in Canada.

Roy began his career as a sales engineer at Northern Telecom in the telecommunications industry.  He was the second marketer hired into the new Digital Switching Division, in Brampton, Ontario.  He rose through the ranks ultimately becoming the head of marketing and sales as the division’s revenues went from zero to just under $1 Billion. Roy went through the phases of “Crossing the Chasm”, as Nortel fought to introduce a product that totally revolutionized the highly competitive telecommunications market.  He and his associates dealt with living “Inside the Tornado”, as sales and revenues grew faster than the organization could handle.

Roy was responsible for product positioning, pricing strategy, competitive analysis, marketing communications, and competitive quotations for numerous products, both domestically and internationally.

He came to the West Coast to head up a joint venture in network management systems growing the company to over $100M in revenues domestically and internationally.

He then headed up a small start-up in the switched Ethernet PBX market.

Both companies were sold.

Vancouver-based, for the last 15 years Roy has worked as a consultant/coach with BC and Alberta companies of various sizes and product types, developing and implementing marketing plans and strategies. His company is Marketing Pilot, Vancouver, BC.

Roy is also a lead mentor working with start-ups through ACETECH and BCIC

Agenda:
Registration: 9:00am
Opening Remarks & Seminar: 9:15am-12:30pm

Location:
Community Futures 16/37:  101-4734 Lazelle Ave.  Terrace

Registraton: Complimentary, but advanced registration required.  CLICK TO REGISTER ONLINE.

Coffee, light breakfast and lunch provided.

This seminar is being offered as part of the agritech stream for the 2012 BCIC-New Ventures Competition, funded by the Growing Forward Program. Thank you also to BCIC, NSIS, and Northern Development for supporting this seminar.

To learn more about the 2012 BCIC-New Ventures Competition, visit www.newventuresbc.com