To ensure the ongoing development of highly qualified business expertise, NSIS organizes and delivers timely workshops, seminars and conferences in partnership with local and regional communities, businesses and professional organizations.  Our events provide a forum for the discussion of technology and business-related topics as well as a great opportunity for networking.  Each event brings together specialists in their respective fields who blend research and experience to provide topical understanding, skills enhancement and resource access.  

Innovators and entrepreneurs can learn more about topics such as:

• product development
• market research
• business planning
• financial planning
• sales and marketing
• e-business essentials
• intellectual property issues and more.

BCIC-New Ventures and NSIS Present: Building the Sales Department with Roy Leahy - March 14, 2012, Terrace

Join BCIC-New Ventures and NSIS on March 14th for a seminar on Building the Sales Department with Roy Leahy. The seminar will offer examples for agritech companies, but is relevant to companies of all sectors.

This seminar will cover marketing and sales strategy for start-up companies. Practical examples will be provided. Key topics covered will include:

- The Positioning Statement

- Target Marketing/Segmentation

- Buyer Types and Value Propositions

- Sales and Marketing Structure

- Sales Targets and Management

- The Sales Funnel

- Forecasting

About Roy Leahy:

Roy is a hands-on Marketing and Sales resource who rose through the ranks to become the head of Marketing and Sales for the most successful Telecommunications manufacturer in Canada.

Roy began his career as a sales engineer at Northern Telecom in the telecommunications industry.  He was the second marketer hired into the new Digital Switching Division, in Brampton, Ontario.  He rose through the ranks ultimately becoming the head of marketing and sales as the division’s revenues went from zero to just under $1 Billion. Roy went through the phases of “Crossing the Chasm”, as Nortel fought to introduce a product that totally revolutionized the highly competitive telecommunications market.  He and his associates dealt with living “Inside the Tornado”, as sales and revenues grew faster than the organization could handle.

Roy was responsible for product positioning, pricing strategy, competitive analysis, marketing communications, and competitive quotations for numerous products, both domestically and internationally.

He came to the West Coast to head up a joint venture in network management systems growing the company to over $100M in revenues domestically and internationally.

He then headed up a small start-up in the switched Ethernet PBX market.

Both companies were sold.

Vancouver-based, for the last 15 years Roy has worked as a consultant/coach with BC and Alberta companies of various sizes and product types, developing and implementing marketing plans and strategies. His company is Marketing Pilot, Vancouver, BC.

Roy is also a lead mentor working with start-ups through ACETECH and BCIC
Agenda: Registration: 9:00am Opening Remarks & Seminar: 9:15am-12:30pm

Location: Northwest Sciene and Innovation Society #211-4644 Lazelle Ave.,Terrace

Registraton: Complimentary, but advanced registration required.

Coffee & light breakfast provided.

This seminar is being offered as part of the agritech stream for the 2012 BCIC-New Ventures Competition, funded by the Growing Forward Program. Thank you also to BCIC, NSIS, and Northern Development for supporting this seminar.

To learn more about the 2012 BCIC-New Ventures Competition, visit www.newventuresbc.com

 Tech Talk

Our cornerstone breakfast speaker series is the ideal place to get the latest info on technology-related topics and trends.  Meet interesting and innovative people who will show you how to best apply timely topics, tips and tricks to help streamline your business venture.  Stay tuned for details on the next Tech Talk.